IMATS Toronto 2015 Review + Haul

Happy Monday!
This past weekend Toronto hosted the International Makeup Artist Trade Show which happens annually. Therefore, you can imagine how excited I was to attend for the first time ever.

IMATS Toronto in full swing

I thought I would start my blog with a big bang! A review and Haul of Toronto's IMATS 2015. A month before IMATS, I had been stalking blog sites that held reviews of IMATS so I could prepare myself for the beautiful chaos that I was so eager to attend. So, I thought as my first blog post, it would be great to share my experience with other makeup enthusiasts that want to know more about IMATS.


This was my first time at IMATS. I opted to go on Sunday this year as I heard it is generally less chaotic than Saturday. Not knowing how long the line up to enter would be, I planned to be there an hour to an hour and a half prior to opening. I overestimated my timing and arrived two hours before opening (8am)! Fortunately, this worked out to my advantage as I ended up being second in line for non-pro members so the moment I entered there were no waiting times at any booths! The line to sign in and get a stamp started getting long around 9am (doors open at 10am) and I have to say IMATS could have done a better job communicating with their employees regarding the line up as they seemed quite a bit disorganized and confused a lot of the time. (However, this was a minor thing and it didn't hinder my experience in the least).

MAC pro booth

At 10am, the moment I had been waiting for had arrived - they began letting people officially enter into IMATS. I had a plan in place and a list of items I wanted to spend my hard earned money on. I aimed to be in and out before it got too overwhelming so I headed to Nigel's Beauty Emporium first in hopes that I could snag a 6 pack of beauty blenders for $65. Unfortunately, they sold out of this deal on Saturday so I settled for Beauty Blenders idea of blotting papers - a blotterazzi. After Nigel's, I hit up Makeup Forever and managed to pick up the items I wanted while waiting less than two minutes to check out. Amazing, right?! My only regret was not snagging a few more items from Makeup Forever! I was able to walk around the convention centre while browsing the booths comfortably and without too much crowding. The only exception was the Morphe booth - the line began wrapping and extending about thirty minutes after opening. I didn't even attempt to wait!

There were several places to find brushes. Between Royal and Langnickel, Bdellium Tools, Crown Brushes, Hakuhodo and Morphe, I admittedly became overwhelmed. I was able to purchase several brushes but wished I had gotten a few more face brushes. Next time!

Crown Brushes Booth

I was excited to see that Benefit had a booth this year as I browsed last year's exhibitors and they didn't attend. They were offering 35% off all products plus giving away one lip product with the purchase of three products from their booth! They also gave me a coupon to use at their uptown brow bar on Yonge street (20% off) which is fantastic as I get my brows waxed there already!

All in all, I had an amazing time. It was refreshing to be surrounded by people who shared the same interest as me. As I waited to enter, I felt like I was a little kid waiting to be let into a candy store! I cannot wait to attend again next year!

all that glitters

Tips that worked for me:
  • Show up early! There were hardly any lines and plenty of room to move around comfortably
  • Wear comfortable clothing/shoes and layer
  • Come with a budget and stick to it
  • Have a plan. Make a list of items you want and what booths you want to check out

There are a couple things I would like to change next time around:

  • If I can't attend both days, I would go on a Saturday. There were a few things I wanted to buy that sold out on Saturday. 
  • Have a prepared written list of everything I wanted at Makeup Forever. Once I arrived home, I realized there were a few more things I wish I had picked up that I didn't -  you can never have enough lipsticks!

Stilazzi eye shadows


Although I browsed all the booths multiple times, there were a few that I purchased from.
Below are the products I purchased and the booths I picked them up from. I will also list what I paid for each item since I find this super helpful when browsing other reviews.

I also stayed well under budget! Success!


Benefit Cosmetics (35% off all products @ IMATS):
Dallas Powder Blush - $26 no tax

Crown Brushes (charged tax even with cash): 
IB118 Spoolie - $2.50
IB106 Angle blush - $8
IB131 Stiff Brow/Spoolie - $3
B38 Design Fan - $4.50
C435 Large Contour Blush - $10

Make Up For Ever (40% off all products @ IMATS): 
HD Foundation in Y235 (118) - $30 + tax (they had an IMATS deal - 5 foundations for $125)
Rouge Artist Intense Lipstick (#31 Satin Mauve Pink) - $13.80 + tax
Rouge Artist Natural Lipstick (N9 Copper Pink) - $13.80 + tax

Nigel Beauty Emporium: 
Blotterazzi - $18 no tax

Virtzu Distribution: 
Beauty Blender - $20 no tax
Solid Cleanser - $19 no tax

Pearl Shadow PS25 - $3 no tax
Matte Shadow MS38 - $3 no tax

Total: $174.60 before tax on a few items

Steals and Deals: 
Benefit: 35% off; buy three products and receive one lip product for free
Make Up For Ever: 40% off all products
MAC Pro: 20% off all products

Product reviews will be posted soon time! Check back! xo

Did you attend IMATS Toronto 2015? If so, what did you pick up?!

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